CNN is reportedly planning significant layoffs as part of a major restructuring effort aimed at revitalising its struggling reputation, particularly following disappointing viewership during the US Presidential election, according to a report by DailyMail. Citing sources from Puck, the report indicates that CNN executives are preparing to cut hundreds of jobs, with the bulk of the layoffs expected to impact production staff. Additionally, major changes are anticipated among on-air talent as part of the broader overhaul.
According to DailyMail, this move came after a significant drop in CNN’s viewership during the US presidential elections, where the network attracted just 5.1 million viewers—far behind competitors MSNBC and Fox News.
Mark Thompson, who took over as CNN’s CEO in August, is spearheading the network’s recent changes, including a strategic shift towards prioritising digital content. According to CNN, several high-profile anchors, such as Anderson Cooper and Erin Burnett, face uncertain futures, and some senior stars have reportedly been denied raises.
The layoffs at CNN are expected to take place over the coming months, creating an atmosphere of anxiety among employees. Additionally, the departure of Chris Wallace has added to the turmoil. Wallace confirmed that his contract will not be renewed as he looks to transition into podcasting, further fueling the uncertainty, as reported by DailyMail.
Mark Thompson, who became CNN’s CEO in August, is leading a series of strategic changes, including a shift toward prioritising digital content.
Media firms have also been dealing with difficult times lately; in September, Walt Disney said it is implementing corporate-level layoffs to boost profitability. This move comes as the company seeks to streamline operations and enhance financial performance in a challenging market environment.
“As part of this ongoing optimisation work, we have been reviewing the cost structure for our corporate-level functions and have determined there are ways for them to operate more efficiently,” the company said.
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