Exploring India’s diverse cultural heritage through GI tags | Data
10 months ago |

A Lanjia Saora tribe youth preparing traditional Saora paintings at Scheduled Tribes Research and Training Institute (SCSTRTI) in Bhubaneswar on June 11, 2020.
| Photo Credit: BISWARANJAN ROUT

Last Thursday, 17 products from across six States/Union Territories got the Geographical Indications (GI) tag. The products ranged from handicrafts such as the Dongaria Kondh shawl from Odisha, to agricultural products such as the Sundarban Honey from West Bengal. A GI tag is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

What is a GI tag?

In India, if one thinks of Tirupati or Nagpur, often laddus and oranges come to mind, respectively. Both these products have GI tags. While arguing for a GI tag, Tirumala Tirupati Devsthanam said in their application that the highest quality of raw material is procured for the production of the laddu prasad and a variety of skills are required for each stage of its making. The GI tag for the Nagpur orange reportedly helped farmers brand their products under the tag.

Any trader’s body, association, or organisation can apply for a GI tag. The applicants need to prove the uniqueness of the item with historical records and a complete breakdown of how the product is made. GI tags are also not meant just for popular products. There are hundreds of GI tags across States. Every GI tag recognises a particular region and product and brings it to the public eye.

It is important to note that the raw materials for such products do not have to come from that region (unless it is an agricultural tag). For instance, the leaf that gives the Banarasi paan its identity is not grown in Varanasi; it comes from Bihar, West Bengal, or Odisha. The mulberry silk used in Kancheepuram sarees comes from Karnataka and the gold zari from Surat.

Chart 1 | The chart shows the products in the GI registry that fall under five major categories.

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There are over 500 GI tags as of January 7, 2023. There are 34 classes of products that can get GI tags, — from chemicals and paint to foodstuff, handicrafts, musical instruments, and even firearms and locomotives. The products in the GI registry fall under five major categories (Chart 1). Handicrafts dominate the list, with over half the GI tags being given to products crafted by skilled artisans.

GI tags across States

Every State in India has at least one GI tag. While GI tags are a proxy for unique cultural items, they are by no means exhaustive. If a State has more GI tags compared to another, it doesn’t necessarily mean that it is more culturally rich; it just means that more items have been registered, with more to probably follow. Tamil Nadu (61) has the highest number of GI tags compared to other States. Uttar Pradesh has the second highest number of GI tags. (56). These include leather footwear from Agra, saddles from Kanpur, and the traditional embroidery art form of Chikankari from Lucknow. Karnataka with 48 GI tags is ranked third, Kerala with 39 is ranked fourth, and Maharashtra with 35 is fifth.

Chart 2 | The chart shows the State-wise number of GI tags.

Chart 3 | The chart shows the State-wise number of GI tags across the five major categories.

The Coimbatore wet grinder (to make batter for idlis) was given a GI tag under the “manufactured” category.

Ancient cultural centres such as Banaras (Varanasi) are steeped in culture and tradition. Banaras offers 11 unique crafts and agricultural items (the highest from a single place), including the famous Banarasi paan. The heritage city of Mysuru, ruled for centuries by the Wodeyars, has 10 unique items, including the special variety of jasmine (Mysore mallige) and the fragrant sandalwood soap. Paintings from Thanjavur in Tamil nadu and the Thanjavur’s iconic bobblehead dolls find a place among the five GI tags the city has to offer.

Source: Geographical Indications Registry

Watch | How is GI-tagged Jaderi namakatti made in Tamil Nadu?


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