Canva is shifting its focus from empowering individuals to empowering organisations by providing a comprehensive visual communication platform for enterprises.
After a decade of trying to “empower every person to design”, the all-in-one visual communication platform Canva is now focusing on helping organisations design. “What that means for us, is empowering organisations to empower their entire workforce, with the capabilities that people have grown to learn about Canva but to do it in a way that meets all the requirements of a large enterprise,” Robert Kawalsky, Head of Product at Canva told indianexpress.com.
The move to enterprise was in a way a natural progression, given that about “95% of the Fortune 500 companies” already have teams using Canva. “What we are really empowering them to do now is to enhance that organic usage that people have adopted simply through the love of my product, with all the capabilities from reporting to the necessary compliance and security requirements to deploy Canva enterprise-wide to solve some of the clear pain points that people have today,” Kawalsky explained in a conversation as part of the Indian Express Our Own Devices podcast set to air soon.
